eric atwell

designer

Frame.io project same of workFrame.io project same of workFrame.io project same of workFrame.io project same of workFrame.io project same of workFrame.io project same of work
@frame.io
Wilson Sporting Goods project same of workWilson Sporting Goods  project same of workWilson Sporting Goods  project same of workImage of mobile screens for a Wilson Sporting Good Instagram campaign Wilson Sporting Goods project same of work
@BASIC

archive

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bio:
Eric cut his teeth at smaller agencies, playing a pivotal role in helping these teams establish a global presence. As a core member of Rally Interactive (acquired by Stripe) and BASIC agency (acquired by DEPT), Eric was instrumental in early growth in design, art direction, and strategy. Throughout his career he has focused on building cohesive systems and leveraging the power of motion; he has help countless clients find their visual identity with a foundation in a strategic cornerstone.

Driven by a passion for innovative storytelling and impactful design, Eric loves building brands.  From centuries-old legacy brands seeking relevancy in today’s market, to start-ups looking to stand out in crowded markets. At Frame.io, Eric embarked on a mission to evolve the company from its infancy into a trusted industry staple. As a key architect of Frame.io's vision and identity, Eric played an instrumental role in shaping the brand into what it is today — ultimately leading to its acquisition by Adobe.

feedback:
...damn let’s take a moment to recognize a real one. Eric, you’re a genuine force my friend, and I’m honestly so amped we get to work together. From competing against one another for awards to getting to work alongside each other I’ve gotten to know you as a craftsman, prototyper, designer and a human. You’re an opinionated, empathetic, sensitive and talented human and someone who cares so deeply it hurts. You push the work to new levels, you drive us to think deeper, you never settle and you help us realize that we’ll never…ever…ever realize this pursuit we’ve tasked ourselves with - to create undeniable design. But that’s the point right, we’ll keep pushing each other until they tell us to pack it up... I’m so damn proud of what this team has pulled off...
— Elliot coakley, head of brand studio — Frame.io

Brands:
Adobe
Coach
Cowboy
Disney
ESPN
Frame.io
FOX Sports
Google
KFC
Nat Geo
Nike
Nokia
PayPal
Snapchat
Stance
Strava
Webbys
WILL.I.Am
Wilson

Recognition & Awards:
yes.